A Cheaper Chip

For Simon Jones, Vice President of product development at Plastic Logic, his company's mission comes down to this simple but startling question: "What if you could print electronics on just about anything at very low cost?" A corner office at the Cambridge, U.K., firm is filled with models of products that could be built: hospital bracelets synched to update when info is added to a medical file, musical scores that refresh so you'd never need to turn a page and a series of portable text displays. That, says Jones, is what happens when you can make circuits not from silicon but...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!