The U.S. ski industry should send a couple of season passes to downhiller Karen Harsch--gratis. The 38-year-old mother and ex--U.S. Ski Team member slaps on her sticks 50 times a season in Summit County, Colo., often bopping from Arapahoe Basin and Keystone to Copper Mountain and Breckenridge in a single week. Chances are her 6-year-old daughter will follow in her mother's boot steps.
Well aware that the mountains are not exactly teeming with aficionados like Harsch -- she and her family spend upwards of $5,000 a season schussing--the ski industry is investing a good deal to woo a long-underserved segment: women.
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