Now It's Your Turn

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We chose to put a mirror on the cover because it literally reflects the idea that you, not we, are transforming the information age. The 2006 Person of the Year issue--the largest one TIME has ever printed--marks the first time we've put reflective Mylar on the cover. When we found a supplier in Minnesota, we made the company sign a confidentiality agreement before placing an order for 6,965,000 pieces. That's a lot of Mylar. The elegant cover was designed by our peerless art director, Arthur Hochstein, and the incredible logistics of printing and distributing this issue were ably coordinated by our director of operations, Brooke Twyford, and director of editorial operations, Rick Prue. The Person of the Year package, as well as People Who Mattered, was masterfully overseen by deputy managing editor Steve Koepp. Designing a cover with a Mylar window does create one unanticipated challenge: How do you display it online when there's no one standing in front of it? If you go to you'll see an animated version of the cover in which the window is stocked with a rotating display of reader-submitted photos. Maybe you'll see yourself. Richard Stengel, Managing Editor

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