Your Web, Your Way

If the Web's first coming was all about grafting old businesses onto a new medium (pet food! on the Internet!), Web 2.0 is all about empowering individual consumers. It's not enough just to find that obscure old movie; now you can make your own film, distribute it worldwide and find out what people think almost instantly. Big businesses are embracing this new world as well, not just through advertising but also by tapping the expertise of everyone out there to enhance their products. Here's how to decode the buzzwords and blaze your own trail through the tangle of websites. You Make...

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