Betting on Best & Co.

Why Gregg Renfrew believes the once treasured brand can return to the forefront of children's retail

Aside from the proudly displayed photo of herself as a toddler in a Best & Co. coat, Gregg Renfrew's New York City office isn't what one might expect for the CEO of a company that prides itself on traditional Fair Isle sweaters and wool toggle coats. Think modern orange Eames chairs and a big red lacquer table. Renfrew, 38, officially joined Best & Co. in January (she had previously done consulting work there), but has already taken steps to solidify its status as the top tier of the fast-growing high-end children's-wear business.

Renfrew made a name for herself as an entrepreneur...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!