Talent Scout: Alexandre Peraldi

WHERE I STAND NOW Since 2001, Peraldi has been the design director of Baume & Mercier, creating classic timepieces for the Geneva-based watchmaker. "We have to make something that will endure five to 10 years—classic with a bit of originality."

CLASSIC EDUCATION Peraldi trained at the Ecole Boulle in Paris before joining Cartier and working on accessories for both Cartier and Yves Saint Laurent. "In music, we learn the classics before playing jazz. Now I'm playing jazz."

THE SOFT TOUCH "What I like about this brand is that it's a little bit feminine, but you can't tell that to the men...

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