Add Soap, Spin

It's tough to put a positive spin on the massive eruption of mud that has displaced more than 12,000 people and buried a large swath of eastern Java in roiling, putrid sludge. But PT Lapindo Brantas, the Indonesian mining company widely blamed for releasing the reservoir of pressurized mud following a drilling accident last May, has come up with a novel form of damage control: sponsoring a sinetron, or Indonesian soap opera, on Surabaya TV station JTV. The 13-part series, Gali Lubang, Tutup Lubang (Digging a Hole, Filling a Hole), is a love story set among refugees left homeless by the...

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