SATYAN MISHRA: Linking To Rural India


It's one of the perennial problems of marketing in India: How do you reach the 700 million people living in rural areas who, though poor, would still add up to a big chunk of change if they only knew about your products? That's something Satyan Mishra, 33, has spent a lot of time thinking about. Mishra is the founder and CEO of Drishtee, a six-year-old company dedicated to making services and goods found in cities available to country folk.

In Drishtee's early years, the company focused on connecting government departments to villages. Using small kiosks outfitted with a computer hooked up...

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