Mini-Pimp is Mad

If you spot a car sporting the license plate LOLITA or MINI-PIMP, change lanes. Psychologists at Colorado State University have found that people who give their car a name or gender are more likely to express road rage, a growing problem that causes some 370 deaths and more than 20,000 injuries each year. "Anything you do to make your car feel like your territory will make you more upset when someone steals your parking space," says Jacob Benfield, a co-author of the study. In fact, a vehicle's aggressive persona was a better predictor of road rage than the driver's personality. So...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!