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What can business learn from auto racing? Split-second decision making, says a British tech firm

When the caution flag comes out in Formula One (F1) racing, crews typically use the opportunity to bring their cars in for a pit stop. But when yellow came out in the 25th lap of last year's Monaco Grand Prix, Team McLaren Mercedes made the counterintuitive decision to keep driver Kimi Raikkonen on the track. The ploy worked; Raikkonen won. But the decision wasn't made at trackside. It came from team leaders based at the McLaren Technology Center in leafy Woking, south of London, who were using prediction software they had developed to help them make split-second tactical decisions in a...

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