Small Business: Rare Trees for Sale

To preserve a threatened, ancient species, botanists are marketing its offspring

To save an endangered tree, put it up for sale. And whatever you do, don't tell anyone where it is. That's how an Australian consortium is protecting the Wollemi pine tree, a rare species that dates back to the era of dinosaurs. Fewer than 100 full-grown trees remain, and by selling plants grown from their cuttings, Wollemi Pine International hopes to raise funds for preservation and stop the poachers who could destroy the species forever.

The excitement over the Wollemi started in 1994 when a hiker named David Noble stumbled upon the previously unknown tree while exploring Wollemi National Park, a wilderness...

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