Campaign 2006: Battling for the Show-Me Moms

Call them the show-me moms. They may be this political season's equivalent of the soccer moms or the NASCAR dads--a slice of the electorate that turns out to be vital to one party's triumph, or either's. This year strategists on both sides are focused on a small subset of females: white women over 55 in the South who were raised as Democrats but tend to be culturally conservative. The group eschews party loyalty in favor of candidates offering practical solutions to problems like education, security and health care and is "very critical," says a top G.O.P. strategist, in the deadlocked Senate...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!