Change Agents: Are You Sticky?

A psychologist and an education expert explain how to get people to pay attention to what you say

You know Jared. He's the guy in the Subway commercials who lost 100 lbs. in three months by eating two subs a day. Now here's a question: Why do you know Jared? Of all the stories out there, why did Jared's land on Oprah, get a book deal, help push Subway sales up 18% in one year--why does it persist in the pop lexicon seven years later? Or, more to the point of anyone in the business of selling ideas (manager, fund raiser, coach, parent): How do you get your message to resonate as loudly as Jared's?

Those are questions brothers Chip...