Enzo Ferrari

Enzo Ferrari taught me what makes the difference between a businessman and a visionary entrepreneur. He knew the importance of consistency and of courage. He pursued ambitious goals that seemed impossible to skeptics, yet ultimately proved realistic, and he demanded even more of himself than of his employees. Racing was always his focus because the track is a unique testing ground for developing sophisticated technologies. Lessons learned there made the road-going Ferrari the dream to aspire to for all car lovers.

Since I returned to Ferrari as president in 1992, I have respected Enzo's principles and...

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