Better Lives, Fuller Carts

Economic improvements in recent years have led to a growing middle class of consumers in emerging markets who are seeking better nutrition and, more important, are able to afford it. This group's once predominantly grain-dependent diet now includes meat, milk and cheese, as well as more fresh fruits and vegetables. More than 300 million people in China, probably 100 million in Mexico, Brazil and Indonesia, and millions more in the rest of Latin America and Asia are increasingly beginning to resemble their counterparts in the West in terms of what they eat and how they shop for groceries. There's more emphasis...