How VW Can Get Hot Again

The once beloved carmaker is counting on a fleet of new models to win back American fans

In Greek mythology, Eos was the goddess of dawn, a frisky immortal who liked to shack up with hunky gods and, on occasion, kidnap men for pleasure. Nowhere in Homer does it say anything about Eos and transportation. Yet in Volkswagen's retelling, Eos has morphed into an elegant two-door convertible. The new VW Eos features a retractable hard top that's a marvel of engineering, stowing in the rear at the flip of a switch and transforming a buttoned-up coupe into a sun-loving hellion. A car with features like that used to set you back at least $65,000. But VW priced the Eos...

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