Want to Win in 2008?

If you're pondering a White House bid, ABC News's Mark Halperin and the Washington Post's John Harris have some advice. In their book The Way to Win, they offer tales from past campaigns and--with the help of former President Bill Clinton and G.O.P. impresario Karl Rove, who were interviewed for the book--tips for those who have their eyes on the Oval Office. Here's a sampler:

•Keep control of your image Case study of what not to do: John Kerry in '04. "The Republicans built story lines like 'Kerry is French' and 'Kerry is rich,'" says Harris, successfully alienating Joe Voter. Hillary...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!