If you're pondering a White House bid, ABC News's Mark Halperin and the Washington Post's John Harris have some advice. In their book The Way to Win, they offer tales from past campaigns and--with the help of former President Bill Clinton and G.O.P. impresario Karl Rove, who were interviewed for the book--tips for those who have their eyes on the Oval Office. Here's a sampler:
•Keep control of your image Case study of what not to do: John Kerry in '04. "The Republicans built story lines like 'Kerry is French' and 'Kerry is rich,'" says Harris, successfully alienating Joe Voter. Hillary...
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