Competition: Egos Bigger Than China

Steve Wynn and Sheldon Adelson take their feud--and their gaming strategies--to Macau

Nobody plays "Can you top this?" better than Steve Wynn and Sheldon Adelson. Wynn, 64, is standing behind his desk, casually clad in a white polo shirt and beaming from ear to ear--with good reason. This morning he has just pocketed $900 million from the sale of a Macau gaming subconcession. A few days earlier, he opened the Wynn Macau hotel-casino with a barrage of fireworks and dancing fountains. The $1.2 billion, 600-room palace is the first Vegas-style luxury-hotel offering in Asia's booming gambling market. "This is a new Macau," says Wynn. "Would it have been the same without us? I...

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