The Next Chapter

From writers to dancers to video artists, they're inventing surprising new ways to tell their tales

SINGLE MALTS AND DOUBLE CROSSES

HARD-BOILED BOOKS

Charles Ardai was born too late. He's a dotcom success story--founder and CEO of Juno--but his first love was pulp fiction: those seamy, seedy, hard-boiled paperbacks from the 1940s and '50s, the kind with a hot broad and a cold, stiff drink on the cover. Ardai, 36, missed the great age of pulp, so after Juno merged with a competitor in 2001 and he had time and money to burn, he founded his own press, Hard Case Crime. Now he makes 'em like they used to.

It's not as simple as it sounds. Ardai needed...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!