SINGLE MALTS AND DOUBLE CROSSES
HARD-BOILED BOOKS
Charles Ardai was born too late. He's a dotcom success story--founder and CEO of Juno--but his first love was pulp fiction: those seamy, seedy, hard-boiled paperbacks from the 1940s and '50s, the kind with a hot broad and a cold, stiff drink on the cover. Ardai, 36, missed the great age of pulp, so after Juno merged with a competitor in 2001 and he had time and money to burn, he founded his own press, Hard Case Crime. Now he makes 'em like they used to.
It's not as simple as it sounds. Ardai needed...
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