Pills + Politics

When Erika Reinhardt, a 55-year-old saleswoman, rode into Saarbrücken one morning last month, she didn't think she was taking part in a revolution; she simply wanted to save a few euros on her medication. When she saw the long line snaking out of the DocMorris pharmacy, however, she knew something new was happening. She had arrived at the first cut-price drug retailer to open in Germany. "It's about time they changed their old ways," she says of Germany's pharmacists as she leaves the store, clutching a tube of Voltaren, an ointment for sore joints and muscles. "I just saved €4. I'll...

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