Earlier this year, a group of Czech advertising execs stumbled upon the Lidice Memorial, on the site of a gruesome WWII war crime. In 1942, the Nazis murdered 340 innocent Lidice residents and razed

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nginx/1.14.0 (Ubuntu) their village in retaliation for the assassination of a high-ranking Nazi. Noticing that the memorial, erected in 1962, was deserted, the advertising experts offered free publicity.

A few months later, they returned with a fake online game, Total Burn-Out of Lidice ( totalburnout.cz/eng ), which first instructs players to earn points by killing Czechs and burning houses. A...