Ford: Just Fix the Car

New boss, same old problem: the automaker has to build better, exciting autos to make a comeback

Read the stories about Ford Motor Co., and you may think things are pretty bleak in Dearborn, Mich. A new CEO, Alan Mulally, is parachuting in from Boeing, supposedly armed with turnaround tools that will put Ford in the black. One part of the company's luxury division, Aston Martin, is on the auction block, and Jaguar and Land Rover may soon follow. Wall Street has lost confidence: Ford's stock, which closed at $8.77 a share last week after a recent run-up, is still valued at less than the company's cash on hand. This week Ford is expected to unveil a revision of...

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