Changing The Play

ARIZONA'S HAPLESS CARDINALS HAVE A NEW STADIUM AND A NEW STAR. BUT ONLY BETTER MANAGEMENT CAN TURN THEM INTO NATIONAL FOOTBALL LEAGUE CONTENDERS

The steel-clad shell and huge size make it look more otherworldly to newcomer Matt Leinart. "It looks like a big spaceship to me," says the rookie quarterback-in-training, who just signed with the National Football League's biggest losers. With just one play-off victory since winning the championship in 1947, as the Chicago Cardinals, the St. Louis--now--Arizona Cardinals are in the midst of the longest play-off dry spell in the league. The Cardinals have also set the records for the lowest attendance and revenues in the NFL. Now the Bidwill family, which has owned the team since 1933, is predicting that its swanky...

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