During a four-hour flight delay at London's Heathrow Airport two years ago, Norman Crowley battled boredom by putting his business acumen to use. Crowley is co-
ceo
of Inspired Gaming Group, a company whose software
transforms
analogue machines into digital ones. He and several coworkers found themselves staring at a Coke machine that attracted one
404 Not Found
404 Not Found
nginx/1.14.0 (Ubuntu)
customer every 20 minutes. "We thought, this is crazy," it could be doing so much more.
Crowley called an old friend, Clyde Pereira, the chief information officer at Coca-Cola HBC, the company's European...