Can Dell Mount a Comeback?

Faced with lagging sales and a plummeting stock, the computer maker tries a new tack: retail stores

This week shoppers in a Dallas mall will bear witness to an oddity. For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate clients. But two unfriendly trends have driven Dell to sell its wares at a place where chairman Michael Dell swore he would never be caught dead: a Dell retail store.

The first trend is the ever popular commingling of computing and entertainment in your living room. Yet Dell lives at the office. "We're seeing more and more of our technology intersecting with home entertainment," says Ro Parra, a...

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