All In The Family

Fiat will soon be in the hands of John Elkann, Gianni Agnelli's 30-year-old heir

It's not the fine-dining experience you might expect an Agnelli would prefer. The anointed heir to Italy's greatest industrial fortune is settling into his chair at Vittoria, a homespun Torino trattoria where plates clank every time the nearby kitchen door swings open. But for John Elkann, the 30-year-old who is vice chairman of both Fiat and IFIL, the Agnelli family's $7.7 billion holding company, it is the perfect setting for a power lunch. "You know why I really like this place?" he asks, lowering his voice and widening his eyes. "Because it's fast."

Those are the words of a young man on the move....

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