CEO Speaks: Q&A; Alcan's Metal Maven

Positioning aluminum to become a precious commodity again

With a 37-year career in the aluminum industry, handling coups and monetary crises, Richard Evans, 59, is no stranger to challenges. After four months as CEO of Montreal-based Alcan--the world's No. 2 aluminum producer and the market leader in such products as balsa wood and Stelvin wine caps--the record-making fly fisherman spoke with TIME's COCO MASTERS about energy efficiency, China and his Audi S8.

In nearly every industry, we see evidence of how doing good is good business. How is Alcan doing good?

Alcan's environmental-health and safety program, EHS First, has resulted in a substantial reduction in injuries and illnesses, and improvements in our environmental...

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