People: Jul. 10, 2006

WILL LEO'S FILM BREAK THE ICE? Leonardo Dicaprio is giving gem execs the jitters. He plays a diamond smuggler in The Blood Diamond, a Sierra Leone--set drama that depicts how gem sales funded African civil wars in the '90s. De Beers says it will spend $15 million to counter publicity its execs believe will hurt sales around the film's winter release. In other words, they're finally spending their profits from J. Lo's engagement rings.

LADIES, PREPARE TO LOSE YOUR HEAD First Look Jonathan Rhys Meyers has already played a king with a thing for velvet and young girls, in CBS's 2005 Elvis movie....

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