CEO Speaks: CLIF BAR: True Green

AT CLIF BAR, SAVING THE EARTH BEGINS WITH A HARD LOOK AT ITS OWN BUSINESS

Clif Bar, the energy-bar company founded by a cycling enthusiast, has little problem sustaining growth. Since 2003, sales have surged 53%, to $150 million. But CEO Sheryl O'Loughlin has another sustainability issue--how to live up to Clif Bar's squeaky-green image? She tells TIME's AMANDA BOWER about CO2 emissions, recycling bins and purses made from trash.

How did you adjust to Clif Bar after working at General Foods and Quaker?

When I first got here, I was a disciplinarian. I put processes in place, thought there was always a right versus wrong. I realized over about a six-month period of time...

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