Good Clean Fun

Sometimes the best marketing ideas take on a life of their own. Seeking to publicize the skin-care benefits of grooming products made with local mineral-rich mud, the South Korean city of Boryeong staged a small "mud festival" in 1998. Eight years later, the annual Boryeong Mud Festival,, sees a staggering 1.5 million visitors flock to the normally sleepy seaside destination for a week of gooey fun. Located 200 km (or about a two-hour bus ride) from Seoul, on the country's west coast, Boryeong is home to the soft and seemingly endless Daecheon Beach. From July 15-21, a...

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