What's in a name? This time around, it's the educators and not the students who are grappling with Shakespeare's enduring query. Eton College in Vancouver, Canada, bears the British school's name but there is little resemblance: it's a coeducational, post-secondary institution that doesn't take boarders. Eton, England, doesn't pay any mind. But when would-be Eton knock-off schools in China tried to pass themselves

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nginx/1.14.0 (Ubuntu) off as affiliates, the original summoned its lawyers to send threatening letters to protect its name.

That's not because Eton plans to develop its blue-chip brand abroad. But some of its rivals are...