Television: A Telenovela Revolution

DESPERATE FOR VIEWERS, NETWORKS HOPE THE WORLD'S FAVORITE DRAMAS WILL TURN INTO HITS IN THE U.S.

If the story of the beleaguered broadcast television networks were turned into a telenovela, the plot might go something like this: a rich, handsome man loses everything he holds dear (ratings) after his glamorous wife (the fickle American viewer) forsakes him for the sexy new men in the neighborhood (cable, TiVo, video games--she gets around). He discovers the secret to rejuvenation in his own backyard, eventually winning back true love and regaining his lost fortune.

Consider yourself warned. ABC, CBS, NBC and Fox are all developing English-language versions of the over-the-top Spanish-language soap operas known as telenovelas. Unlike American soaps, telenovelas...

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