Peter Shankman sees air travel as a risky business. But it's not the plane he worries about. It's the empty seat on his left — and who's going to fill it. "You watch [an error occurred while processing this directive] people coming down the aisle toward you and the theme from Jaws is playing in your head. You're thinking, 'Oh no, not this one' or 'That one looks like bathing is optional.'" So the 33-year-old U.S. marketing and p.r. executive created AirTroductions, an online service that matches up air travelers for business, friendship, romance — whatever you want from an in-flight neighbor. "You have control...

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