CEO SPEAKS: Chipping Away

AMD HAS A HOT PRODUCT, HUNGRY CLIENTS AND A LEG UP ON INTEL. CAN YOU BLAME ITS CEO FOR GLOATING?

Once the underdog in the microchip world to industry leader Intel, Advanced Micro Devices (AMD) is enjoying a hard-won victory lap, thanks to its hot Opteron processors. A 70% jump over last year's first-quarter revenues has Dell turning its head; Google is already an AMD partner. Meanwhile, Intel sweats out every earnings call as some of its best customers defect. AMD's Hector Ruiz, CEO of the $6 billion chip company, spoke with TIME's COCO MASTERS about chip architecture, energy prices and doing battle with Intel.

TIME One year ago, you presented a mock magazine article with the headline FLYING HIGH: AMD'S...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!