Ongoing concerns over fuel costs and aviation security make this an interesting time to
be starting an airline, but
StarFlyer
starflyer.jp
, a new Japanese carrier, is hoping that its combination of no-frills reservation procedures and slick cabin environments will help it win customers in a cutthroat market
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. A seat on the company's Airbus A320s can only be purchased online or via a cell phone (assuming, in the latter case, that you're hooked up to a Japanese telecoms provider).
Once on board, passengers enjoy a chic, black interior...