Fashion: The Height Of Luxury

How Tomas Maier has revitalized leather-goods house Bottega Veneta by bucking the logo trend

Like the brands they celebrate, fashion parties cling to predictable formulas: a big-name DJ, a handful of A-list celebrities and the requisite industry insiders. But when the Italian leather-goods house Bottega Veneta held a dinner in Paris at the chic Relais Plaza restaurant in March, the mood was intentionally low-key and intimate.

On one side of the room, ensconced on a banquette with some Parisian notables, was Fran├žois-Henri Pinault, the affable CEO of PPR (formerly Pinault-Printemps Redoute), which owns Bottega Veneta and other high-end brands such as Gucci. At the center table, surrounded by furniture dealers and a smattering of old...

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