Now urban commuters can have it all: style, service and sustainability

Move over, yellow cab. Jordan Harris and Roo Rogers are giving New York City's 13,000 taxis and 20,000 town cars some eco-conscious competition. Last September the longtime friends co-founded OZOcar, the city's first hybrid-car service. Since then their fleet has grown to 75 and includes the Toyota Prius, Lexus GS 450h sedan and Lexus RX 400h and Toyota Highlander SUVs. "Everybody's got the latest, greatest iPod and cell phone," says Harris, 52. "Why should we accept antiquated transportation, especially when it does so much damage?"

At the low speeds typical in dense urban areas, OZOcars run on electricity, which means zero...

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