People to Watch In International Business

Chuck Brymer REBRANDING

The Internet has forced advertisers to rethink their approach in order to reach increasingly distracted, multitasking, multimedia customers. That puts an even greater premium on creativity, which is just what Chuck Brymer plans to bring to the table as the new CEO of DDB Worldwide, the $1 billion global advertising agency whose clients include McDonald's and Johnson & Johnson. Brymer succeeds Ken Kaess, who died March 27. A former branding consultant, Brymer knows the importance of developing great ideas that form lasting impressions in our overcrowded minds. "Customers are smarter, more capable of tuning you out," he says....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!