Small Business: Soup for You! And You!

TEN YEARS AFTER SEINFELD MADE HIM FAMOUS, THE SOUP NAZI SEEKS TO SERVE UP A FRANCHISE

Al Yeganeh appreciates rules. You may be familiar with some of them. Move to the left. Have your money ready. No chitchat. Don't want to follow Yeganeh's rules? Then good luck getting his soup, as the world discovered when Seinfeld immortalized Yeganeh as the Soup Nazi in a 1995 episode.

But for all his rules for running the soup counter, it is mostly by ignoring the rules of business that Yeganeh built a small New York City storefront into a multimillion-dollar company. Customer service, obviously, was never a priority. Free publicity he could do without. Yeganeh despises the Soup Nazi nickname...

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