genM: The Multitasking Generation

They're e-mailing, IMing and downloading while writing the history essay. What is all that digital juggling doing to kids' brains and their family life?

By Claudia Wallis Monday, Mar. 27, 2006
    • William Thomas Cain / AFP / Getty

    A first grader in Pennsylvania uses a fingerprint scanner to pay for lunch.

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    Today 82% of kids are online by the seventh grade, according to the Pew Internet and American Life Project. And what they love about the computer, of course, is that it offers the radio/CD thing and so much more--games, movies, e-mail, IM, Google, MySpace. The big finding of a 2005 survey of Americans ages 8 to 18 by the Kaiser Family Foundation, co-authored by Roberts, is not that kids were spending a larger chunk of time using electronic media--that was holding steady at 6.5 hours a day (could it possibly get any bigger?)--but that they were packing more media exposure into that time: 8.5 hours' worth, thanks to "media multitasking"--listening to iTunes, watching a DVD and IMing friends all at the same time. Increasingly, the media-hungry members of Generation M, as Kaiser dubbed them, don't just sit down to watch a TV show with their friends or family. From a quarter to a third of them, according to the survey, say they simultaneously absorb some other medium "most of the time" while watching TV, listening to music, using the computer or even while reading.

    Parents have watched this phenomenon unfold with a mixture of awe and concern. The Coxes, for instance, are bowled over by their children's technical prowess. Piers repairs the family computers and DVD player. Bronte uses digital technology to compose elaborate photo collages and create a documentary of her father's ongoing treatment for cancer. And, says Georgina, "they both make these fancy PowerPoint presentations about what they want for Christmas." But both parents worry about the ways that kids' compulsive screen time is affecting their schoolwork and squeezing out family life. "We rarely have dinner together anymore," frets Stephen. "Everyone is in their own little world, and we don't get out together to have a social life."

    Every generation of adults sees new technology--and the social changes it stirs--as a threat to the rightful order of things: Plato warned (correctly) that reading would be the downfall of oral tradition and memory. And every generation of teenagers embraces the freedoms and possibilities wrought by technology in ways that shock the elders: just think about what the automobile did for dating.

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