He's Got Their Numbers

When Marc Jacobs' celebrity devotees pop in, Robert Rich counsels them on what to wear

FOR EIGHT YEARS, ROBERT RICH HAS WORKED from the basement of the Marc Jacobs store in New York City. His tiny office is plastered with photographs and magazine clippings of famous clients—Sofia Coppola, Hilary Swank, Winona Ryder. Amid the beautiful clutter, the only discernible piece of furniture is a white leather sofa that looks a lot like a couch you would find in a shrink's office—which is fitting, since Rich is a therapist of sorts. His official title at Marc Jacobs is director of public relations for stores—he decides what to buy for the label's six U.S. shops—but the most important...

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