BEAUTY: A Fragrance for You, and Only You

FOR PARISIENNES looking for bijoux that are even more precious and personal than a Trinity ring or a solitaire diamond, Cartier has the answer. To celebrate its new six-story flagship on Rue de la Paix, the French jeweler has introduced a customized fragrance called Bespoke.

Cartier's resident "nose," Mathilde Laurent, left, will meet with clients at least four times in the store's Salon des Parfums. Over the course of two or three hours, Laurent will grill clients about why they like to wear perfume, what their favorite childhood fragrances were and which ingredients they use when cooking. In subsequent appointments, clients...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!