ALANOUD BADR TAKES ONE HAND off the steering wheel of her limited-edition Peugeot 407 convertible, turns down the volume on the Black Eyed Peas and pulls her Moto Razr V3 out of her Gucci tote. "The traffic's terrible," she tells the friend she should have met 10 minutes ago at the Mall of the Emirates, the gargantuan new shopping destination that looms out of the construction-site-riddled desert along Dubai's Sheik Zayed Road.
The mall comprises not just a still-to-be-completed five-star hotel, a branch of London's Harvey Nichols and every designer boutique you can think of but also its own ski slope....