Reining Men

Keep your head up and chin straight," Diana Mather tells her pupils at the Finishing Academy. They are balancing hefty copies of Castles of Scotland on their noggins. "Eyes ahead. Now walk!" They're polished. They're poised. They'll get there.

Sound like an old-fashioned finishing school? It is, with one twist: the pupils are all men. Image consultant Mather and recruitment specialist Penny Edge tutor men, who range in age from 19 to 50, in modern manners at Britain's first male finishing school, founded in October 2005. "In these days of equality, what's good for women is good...