Crazy for Cricket

As He watched the English cricket team arrive in India last week for a two-month tour, Harish Thawani reflected on how the gentleman's game of clipped lawns and breaks for tea and cucumber sandwiches was changing. A few days before, Thawani stunned the sports world by paying $612 million—11 times the previous price and the biggest deal in cricket history—for the TV rights to Indian cricket for four years. "India is the new cricket superpower," says Thawani in the Bombay office of Nimbus Communications, a Singapore-based sports-production firm of which he is chairman. "India now provides between 60% and 80% of...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!