Some European goals sound so simple, so virtuous. Take, for a huge example, creating a single European market for energy, a prize that has been on the agenda for years. Once dominated by national gas and electricity monopolies, the E.U. is pushing to open energy markets. By next year, almost all households and businesses will have the freedom to shop around for a power supplier. "An open and competitive single E.U. market is crucial" if businesses are to compete and consumers thrive, Brussels' Competition Commissioner Neelie Kroes declared last month.