Fashion: Going for Gold

Sex competed with sobriety on Milan's catwalks last week. But Prada's savage look took the top medal

While athletes tallied up their Olympic medals in Torino, an hour's journey east in Milan another kind of Olympics played out last week: the style games. And, just like Olympians, Italian fashion designers divide into opposing teams. But instead of medals, they compete for the attention and the dollars of press and buyers from all over the world. The prize could be an "It" handbag with the potential to add hundreds of thousands of dollars to the bottom line, or a winning collection that elevates a designer or a brand to the top of fashion's scoreboard.

This time around, gold-medal brands such...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!