Money: Why Blue Chips Are Due

Bet you didn't know we've been in a bull market for six years.  It's true.  Despite the burst bubble, most stocks are up 75% or more since the end of 1999. They're probably not the ones you own, though. Big-name companies like GE, Pfizer and Microsoft--which investors and mutual-fund managers tend to gravitate to--have been flailing since the bust. That's why the popular market gauges that those stocks dominate (Dow Jones industrial average, Standard & Poor's 500) still languish below their old highs. Yet the time may have come to stock up on the U.S.'s most recognizable corporate logos.

We're at...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!