In Search Of The Real Google

An inside look at how success has changed Larry and Sergey's dream machine. Can they still be the good guys while running a company worth $100 billion?

DAVID STRICK FOR TIME

BUILDING A BRAND: Google's ruling trio— Sergey Brin, Eric Schmidt and Larry Page— looks to Legos for some inspiration

It's time to make some big decisions, so the Google guys are slipping on their white lab coats. After eight years in the spotlight running a company that Wall Street values at more than $100 billion, Google co-founders Sergey Brin and Larry Page are still just in their early 30s and, with the stubbornness of youth, perhaps, and the aura of invincibility, keep doing things their way. So the white coats go on when it's time to approve new products. For a few hours, teams of engineers will come forward with their best ideas, hoping to dazzle the most powerful men...

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