Gold-Medal Motives

The entire world comes together for the Olympics, making the Games seem a perfect platform for plugging a product or, better yet, boosting a cause. With 2,600 competitors from 82 countries gathering for the Winter Games in Torino, Italy, everyone from peaceniks to members of crochet collectives is trying to share some of the spotlight.

> RAINBOW GAMES Italy's gay, lesbian, bisexual and transgendered community hopes a second Olympics--the Torino Pride Games 2006--in March will soften people's attitudes in the socially conservative nation.

> SPORTSMANLIKE CONDUCT Kofi Annan has joined the International Olympic Committee in calling for an Olympic Truce, a two-week,...

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